Insights & Strategies

Apps optimizing these 12 engagement factors see 67% higher retention and 45% more daily active users. Discover the psychology, implementation strategies, and...

Compare pricing models, implementation requirements, and technical features of leading pay-as-you-go billing systems including Stripe, ChargeBee, Recurly, an...

SaaS sign-up conversion rates average just 2-5%, but top-performing companies achieve 15-25%. Discover 12 proven strategies, real case studies, and implement...

Growth-stage SaaS companies running 50+ experiments annually see 47% higher revenue growth than those running <10 tests. Discover the complete scaling fra...

SaaS companies using optimized pricing models see 30-50% higher revenue growth. Compare 12 subscription pricing strategies with detailed pros/cons, implement...

Measure what matters early: activation definitions by persona, TTV, and feature breadth that forecast retention. Get actionable insights today.

A curated list of activation experiments across UX, onboarding, messaging, and incentives designed to reduce time-to-value and lift conversion. Get actionabl...

A blueprint for AI-assisted hypothesis design, power planning, sequential testing, and Bayesian analysis to ship higher-quality experiments with lower traffi...

A complete guide to buyer journey mapping for B2B SaaS in 2026. Learn how to create and use buyer journey maps to improve your marketing, sales, and product ...

Practical CRO for developer tools—signals, proof, and pricing that align with how engineering teams buy. Get your free calculator now.