Customer Retention Rate Calculator
Measure logo retention, implied churn, customer lifetime, and the revenue effect of keeping more customers through the period.
Your Metrics
Use customer counts from the same period and an average revenue figure that matches that cadence.
Total active customers at the beginning
Customers who churned or cancelled in the same period
Revenue per customer for the retention period you are modeling
Your Results
Enter your metrics to see results
Enter your metrics on the left to calculate retention impact
How to use this retention calculator
Use this page when you need a quick logo-retention view: how many customers stayed, what that implies for churn, and what a modest improvement could mean in preserved revenue and lifetime.
What this tool is best for
- Logo retention: understanding how many customers stayed through the period.
- Lifetime sensitivity: seeing how retention changes customer lifetime and implied LTV.
- Revenue preservation: estimating the upside from keeping more customers rather than replacing them with new acquisition.
When you should use the churn calculator instead
If the main question is revenue churn, gross-margin LTV sensitivity, or the financial upside from reducing churn across different account sizes, the churn calculator is the stronger tool. This page is the faster logo-retention view.
Need the revenue-side churn view?
This page is useful for logo retention. If you need revenue churn, LTV sensitivity, and the economics of reducing churn, use the new churn calculator.