SaaS Funnel Drop-off Calculator
Visualize where you're losing customers and calculate the revenue impact of improving each stage of your funnel.
Your Funnel Metrics
Enter your monthly numbers for each funnel stage
Users who complete your key activation event
Your Results
Enter your funnel metrics to see where you're losing customers
Enter your metrics to visualize your funnel drop-offs
Understanding Funnel Drop-offs
Most SaaS companies lose 95-99% of visitors before they become paying customers. Understanding exactly where users drop off helps you prioritize optimization efforts for maximum revenue impact.
Industry Benchmarks
Visitor → Trial
- Poor: <2%
- Average: 3%
- Good: 5%
- Excellent: 8%+
Trial → Activation
- Poor: <20%
- Average: 30%
- Good: 40%
- Excellent: 60%+
Activation → Paid
- Poor: <50%
- Average: 60%
- Good: 70%
- Excellent: 80%+
Where to Focus First
Use the revenue impact analysis to prioritize. Generally:
- Low visitor-to-trial rate (<3%): Focus on landing page value proposition, social proof, and CTA placement
- Low trial-to-activation (<30%): Improve onboarding, reduce time-to-value, add guided tours
- Low activation-to-paid (<60%): Highlight value before payment, optimize pricing page, add testimonials