Conversion Funnel Calculator
Analyze your conversion funnel, identify bottlenecks, and discover which stage has the biggest impact on your bottom line. Optimize the right metrics to maximize ROI.
Configure Your Funnel
1
Website Visitors
100%
2
Lead Signups
Output
3
Qualified Leads
Output
4
Sales Meetings
Output
5
Customers
Output
Funnel Analysis
Enter your visitor count and conversion rates to analyze your funnel performance
Understanding Conversion Funnels
A conversion funnel represents the journey users take from initial awareness to becoming customers. Each stage has a conversion rate that determines how many people move to the next step.
Typical B2B Conversion Rates by Stage
Lead Generation
Visitor → Lead2-5%
Lead → Qualified Lead20-30%
Sales Process
Qualified Lead → Meeting30-50%
Meeting → Customer20-30%
How to Use This Calculator
- Start with traffic: Enter your monthly website visitors
- Add conversion rates: Fill in the percentage who convert at each stage
- Identify bottlenecks: Look for unusually low conversion rates
- Calculate impact: See which improvements would generate the most customers
- Prioritize optimization: Focus on stages with the biggest potential impact
Funnel Optimization Best Practices
- Measure everything: You can't optimize what you don't measure
- Focus on one stage at a time: Avoid making changes to multiple stages simultaneously
- Test incrementally: Small improvements compound over time
- Consider the whole journey: Sometimes optimizing earlier stages provides better ROI