Revenue Impact Calculator
Calculate exactly how conversion rate improvements translate to revenue growth. See the ROI of CRO investments and justify optimization budgets.
Your Business Metrics
Conservative (5%)Aggressive (100%)
Industry Benchmarks
• E-commerce: 15-35% improvement typical
• SaaS: 20-50% improvement typical
• B2B Services: 25-75% improvement typical
Revenue Impact
Enter your business metrics to see potential revenue impact
Understanding CRO ROI
Conversion rate optimization isn't just about percentages—it's about revenue growth. Here's how to think about the financial impact of CRO investments.
Why Small Improvements = Big Revenue
The Compound Effect
CRO improvements compound over time. A 25% improvement doesn't just affect this month—it affects every future month, creating exponential value.
Low Risk, High Reward
Unlike paid advertising, CRO improves your existing traffic. There's no ongoing media spend—just permanent performance improvements.
CRO ROI by Industry
| Industry | Typical Improvement | Payback Period | Annual ROI |
|---|---|---|---|
| E-commerce | 15-35% | 2-4 months | 300-500% |
| SaaS | 20-50% | 1-3 months | 400-800% |
| B2B Services | 25-75% | 1-2 months | 600-1200% |
| Lead Generation | 30-100% | 2-6 weeks | 500-2000% |
Maximizing Your CRO Investment
Best ROI Strategies
- • Start with high-traffic, high-value pages
- • Focus on macro conversions (sales) before micro conversions
- • Test big, bold changes alongside incremental improvements
- • Measure lifetime value, not just initial conversion value
- • Document and scale winning optimizations across all pages
Real Client Results
43%
Conversion Rate Increase
SaaS Client - 90 Days
$2.1M
Additional Annual Revenue
E-commerce Client - 12 Months
847%
ROI on CRO Investment
B2B Services - 6 Months