Revenue Impact Calculator
Estimate how conversion improvement translates into monthly and annual revenue so the upside is concrete before you prioritize a redesign, pricing change, or experiment plan.
Model the upside
Add traffic, current conversion rate, and average value per conversion. The calculator will show what a realistic lift is worth per month and per year.
Understanding CRO ROI
Revenue impact models are useful because they force the conversation out of opinions and into economics. Before changing a page, funnel, or pricing surface, you should know what a plausible lift is actually worth.
What this calculator tells you
- The business case: how much current revenue changes if conversion improves by the amount you specify.
- The opportunity cost: whether CRO work deserves attention versus other projects competing for resources.
How to choose a realistic conversion value
For ecommerce, use average order value. For SaaS, use the value of a qualified signup, demo, or new customer depending on which step you are modeling. For lead generation, use the expected value of one qualified lead, not just the lead volume.