SaaS Benchmarks
Indicative ranges compiled from public studies, vendor reports, and internal analyses. Use as directional guidance and pair with your own baselines.
Activation (first-session)
15–45%
Targets vary by ACV, onboarding complexity, and traffic mix.
Feature adoption (30d)
10–35%
Targets vary by ACV, onboarding complexity, and traffic mix.
Trial → Paid
5–20%
Targets vary by ACV, onboarding complexity, and traffic mix.
Month-2 retention
65–90%
Targets vary by ACV, onboarding complexity, and traffic mix.
Improve these metrics
- Map friction with analytics + session replays
- Shorten time-to-value; surface “aha” with empty states and guided tours
- Test pricing page hierarchy and social proof placement
- Personalize onboarding by role/intent