The Second-Attempt Self-Serve Diagnostic
You added signup.
Sales still has to make it work.
Find the first thing that has to change before you buy more traffic, add another onboarding branch, or hire another salesperson.
14 questions. About 10 minutes.
This is not a score
You will get one decision.
The first constraint in the motion
What not to do next
A 30-day repair sequence
The evidence that proves it is fixed
The first broken gate wins.
A better pricing page cannot choose the customer. More traffic cannot teach the product to deliver value. The order matters.
Gate 1
Commitment
Gate 2
Customer
Gate 3
First result
Gate 4
Product first
Gate 5
Payment
Gate 6
Return
Gate 7
Scale