B2B SaaS CRO Audit Checklist
40-point conversion optimization checklist. Check off items your site has implemented and get an instant CRO score.
Your CRO Score
0%
0 of 42 items checked
Major opportunities. Start with landing page and sign-up flow.
Landing Page Optimization
0%
0/7
Sign-up Flow
0%
0/7
User Onboarding
0%
0/7
Pricing Page
0%
0/7
Activation & Engagement
0%
0/7
Retention & Upsell
0%
0/7
How to Use This CRO Audit Checklist
This checklist covers 40 proven conversion optimization best practices for B2B SaaS companies. Check off items you've implemented and focus on gaps with the highest impact.
Prioritizing Your CRO Improvements
Start with these high-impact areas in order:
- Landing Page: 50% of visitors decide within 5 seconds. Fix value prop and CTA first.
- Sign-up Flow: Each field removed can increase conversions by 10-20%.
- Activation: Users who reach activation in 7 days are 3× more likely to convert to paid.
- Pricing Page: Clear tier differentiation can increase plan selection by 25%.
- Onboarding: Guided onboarding increases activation rates by 30-50%.
- Retention: 5% improvement in retention increases profits by 25-95%.
Benchmarks by Score
- 80-100%: Top-tier CRO implementation. Focus on A/B testing optimization.
- 60-79%: Strong foundation. Address specific gaps for 10-20% conversion lift.
- 40-59%: Moderate implementation. 2-3× conversion increase possible.
- 0-39%: Early stage. Start with landing page and sign-up flow for quick wins.