[Artisan Strategies]

Complete CRO Audit Template

Professional-grade conversion rate optimization audit template with 195-point systematic checklist

FREE Download

What's Inside This Template

Systematic 195-point evaluation framework
Priority-based recommendation system
Implementation timeline templates
Success metrics tracking sheets
Competitive analysis worksheets
Professional scoring methodology
Industry-tested optimization checklist
Actionable improvement roadmap

Who Should Use This Template?

  • • Marketing managers and directors
  • • CRO specialists and analysts
  • • Web developers and designers
  • • Business owners and entrepreneurs
  • • Digital marketing consultants
  • • E-commerce and SaaS teams

Used by 2,500+ CRO Professionals

This template has been downloaded and used by conversion optimization professionals at companies like Microsoft, Shopify, and hundreds of growing businesses.

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8 Comprehensive Audit Sections

25 Points01

Landing Page Analysis

Value proposition, CTAs, first impressions, and visual hierarchy assessment

25 Points02

User Experience Audit

Navigation, mobile responsiveness, and information architecture evaluation

25 Points03

Conversion Forms

Form design, usability, error handling, and trust signals analysis

25 Points04

Content & Messaging

Content relevance, objection handling, and benefit communication review

25 Points05

Technical Performance

Page speed, analytics setup, and tracking implementation audit

25 Points06

Social Proof & Trust

Testimonials, credibility indicators, and trust element evaluation

20 Points07

Competitive Analysis

Differentiation, positioning, and competitive advantage assessment

25 Points08

Conversion Funnel

Funnel performance, drop-off analysis, and optimization opportunities

Want Professional CRO Implementation?

While this template provides comprehensive self-audit capabilities, sometimes you need expert implementation. Our CRO specialists can conduct the audit for you and implement the optimizations.