ARTISAN STRATEGIES
Pricing Diagnostic
§ I.The Founder Pricing Diagnostic
Should I
raise or lower
my prices?
Twelve questions you can only answer honestly. At the end: a verdict, and what to actually do about it.
Every founder eventually hits the same question: is my price too high, too low, or exactly right — and if I'm wrong, could I even fix it? Most frameworks answer in principles. This one answers in specifics. Yours.
The questions don't ask about your ARR or your win rate or your cap table. They ask about instincts. What your gut says. What you'd bet $10,000 of your own money on. What you'd admit at midnight. The ones you can only answer when nobody's grading you.
Three minutes. No email required.
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“Most pricing mistakes aren't decisions. They're things that happened to you.”