# Revenue Impact Calculator

*Artisan Strategies — https://www.artisangrowthstrategies.com/tools/revenue-impact-calculator*

## Idea

Connect a funnel metric change (traffic, CVR, AOV, retention) to dollars.

## Example: CVR lift

```
Δ Revenue ≈ Traffic × Δ CVR × AOV
```

## Worked example

| Input | Value |
|-------|------:|
| Traffic | 50,000 |
| CVR lift | +0.5 pp |
| AOV | $80 |
| **Δ Revenue** | **$20,000** |

`50000 × 0.005 × 80 = 20000`