# Funnel Calculator

*Artisan Strategies — https://www.artisangrowthstrategies.com/tools/funnel-calculator*

## Definition

A funnel is sequential steps with conversion rates between them.

```
Users at step n+1 = Users at step n × Step conversion rate
Overall CVR = Product of step rates (or final / top)
```

## Worked example

| Step | Users | Step CVR |
|------|------:|---------:|
| Visit | 10,000 | — |
| Signup | 1,000 | 10% |
| Activate | 400 | 40% |
| Paid | 80 | 20% |
| **Overall visit→paid** | | **0.8%** |

## Related

- [Funnel dropoff calculator](https://www.artisangrowthstrategies.com/tools/funnel-dropoff-calculator)
- [Funnel conversion calculator](https://www.artisangrowthstrategies.com/tools/funnel-conversion-calculator)