# Conversion Rate Calculator

*Artisan Strategies — https://www.artisangrowthstrategies.com/tools/conversion-rate-calculator*

## Formula

```
Conversion Rate = Conversions / Visitors
```

## Worked example

| Input | Value |
|-------|------:|
| Visitors | 10,000 |
| Conversions | 250 |
| **CVR** | **2.5%** |