# AGS Advising

> SaaS CRO, freemium and pricing benchmarks, and growth consulting—plus free CRO calculators for CAC, LTV, churn, and experiment design.

B2B SaaS CRO, pricing, onboarding, retention, and free growth calculators.
This file is an operator manual for agents: who we are, how to fetch knowledge, and what to prefer.
Public content may be retrieved and cited with attribution + link. Prefer canonical HTML URLs for citations.

## How to use this site (for agents)

- Cold start: `GET https://www.artisangrowthstrategies.com/.well-known/agent-ready.json`
- Fast id index: `GET https://www.artisangrowthstrategies.com/machine/index.json` (prefer if catalog is slow)
- Full inventory: `GET https://www.artisangrowthstrategies.com/machine/catalog.json` (summaries; CDN-cached)
- Search (JSON): `GET https://www.artisangrowthstrategies.com/machine/search?q=churn` (optional `&chunks=1`)
- Document JSON: `GET https://www.artisangrowthstrategies.com/machine/doc/{id}` (id example: `blog/saas-churn-rate-benchmarks-2026`)
- Markdown twin: `GET https://www.artisangrowthstrategies.com/md/{id}` (same id path, e.g. `/md/blog/slug`)
- Site facts: `GET https://www.artisangrowthstrategies.com/machine/site.json`
- Changes: `GET https://www.artisangrowthstrategies.com/machine/changes?since=2026-01-01T00:00:00Z`
- Chunks: `GET https://www.artisangrowthstrategies.com/machine/chunks?id=blog/your-slug`
- Search with chunks: `GET https://www.artisangrowthstrategies.com/machine/search?q=churn&chunks=1`
- OpenAPI: `GET https://www.artisangrowthstrategies.com/machine/openapi.json`
- MCP (JSON-RPC tools): `POST https://www.artisangrowthstrategies.com/mcp` — card at `/.well-known/mcp/server-card.json`
- HTML remains at normal marketing URLs for humans and classic crawlers.

## Start here (featured)

- [SaaS CRO & Growth Consulting](https://www.artisangrowthstrategies.com): AGS Advising helps B2B SaaS and lead-gen teams improve conversion, onboarding, pricing, and retention with assessments, consulting, and free tools. (markdown: https://www.artisangrowthstrategies.com/md/page/home)
- [About AGS Advising](https://www.artisangrowthstrategies.com/about): AGS Advising is a growth consulting firm led by Joe Wilkinson, focused on CRO, pricing, and SaaS growth systems. (markdown: https://www.artisangrowthstrategies.com/md/page/about)
- [Free CRO Assessment for B2B SaaS](https://www.artisangrowthstrategies.com/assessment): Free self-serve CRO assessment for B2B SaaS: score landing, signup, and activation bottlenecks. (markdown: https://www.artisangrowthstrategies.com/md/page/assessment)
- [Engagements & Pricing](https://www.artisangrowthstrategies.com/pricing): Engagement models for CRO assessment, consulting, and growth work with AGS Advising. (markdown: https://www.artisangrowthstrategies.com/md/page/pricing)
- [Services](https://www.artisangrowthstrategies.com/services): Hub for AGS Advising services: CRO assessment, CRO consulting, onboarding optimization, website conversion assessment. (markdown: https://www.artisangrowthstrategies.com/md/page/services)
- [CRO Assessment for B2B SaaS](https://www.artisangrowthstrategies.com/services/conversion-rate-optimization-assessment): Professional CRO assessment for B2B SaaS funnels — diagnose conversion leaks and prioritize fixes. (markdown: https://www.artisangrowthstrategies.com/md/page/services/conversion-rate-optimization-assessment)
- [CRO Consultant for B2B SaaS](https://www.artisangrowthstrategies.com/services/conversion-rate-optimization-consultant): Conversion rate optimization consulting for B2B SaaS — experiment systems, funnel fixes, and growth execution. (markdown: https://www.artisangrowthstrategies.com/md/page/services/conversion-rate-optimization-consultant)
- [Free CRO Tools & SaaS Calculators](https://www.artisangrowthstrategies.com/tools): Hub of free AGS Advising CRO and SaaS growth calculators. (markdown: https://www.artisangrowthstrategies.com/md/page/tools)
- [Companies With Freemium Models: 10 SaaS Examples & Conversion Rates](https://www.artisangrowthstrategies.com/blog/10-saas-companies-using-freemium-models): 10 companies with freemium models—Slack, Dropbox, Zoom, Notion and more—with free-to-paid conversion rates and what actually makes each model convert. (markdown: https://www.artisangrowthstrategies.com/md/blog/10-saas-companies-using-freemium-models)
- [AI SaaS Retention Benchmarks 2026: Churn by Price Tier](https://www.artisangrowthstrategies.com/blog/ai-saas-churn-retention-benchmarks-2026): AI SaaS retention benchmarks: 40% overall GRR, 23% for budget tools, and 70% for premium products, with a practical reporting framework. (markdown: https://www.artisangrowthstrategies.com/md/blog/ai-saas-churn-retention-benchmarks-2026)
- [SaaS Time-to-Value Benchmarks: Define and Measure First Value](https://www.artisangrowthstrategies.com/blog/average-time-to-value-saas-category-2026-benchmark-report): Use named vendor benchmarks, define the first useful product outcome, and compare elapsed time with activation coverage before choosing an onboarding change. (markdown: https://www.artisangrowthstrategies.com/md/blog/average-time-to-value-saas-category-2026-benchmark-report)
- [Customer Acquisition Cost by Industry: 2026 Benchmarks for 40 Verticals](https://www.artisangrowthstrategies.com/blog/customer-acquisition-cost-by-industry-2026-benchmarks-40-verticals): 2026 CAC benchmarks for 40 industries—B2B vs B2C averages, channel costs, and practical ways to lower acquisition spend. (markdown: https://www.artisangrowthstrategies.com/md/blog/customer-acquisition-cost-by-industry-2026-benchmarks-40-verticals)
- [CAC vs Retention Cost 2026: The 5–25× Budget Mistake](https://www.artisangrowthstrategies.com/blog/customer-acquisition-cost-vs-retention-cost-analysis-benchmarks): CAC vs retention cost benchmarks for 2026. See why acquisition costs 5–25× more than retention and how to rebalance your growth spend. (markdown: https://www.artisangrowthstrategies.com/md/blog/customer-acquisition-cost-vs-retention-cost-analysis-benchmarks)
- [Customer Acquisition vs Retention Cost: 2026 Stats (5–25× CAC Gap)](https://www.artisangrowthstrategies.com/blog/customer-acquisition-vs-retention-costs-statistics-and-trends-you-should-know): Acquiring a customer costs 5–25× more than retaining one. 2026 CAC vs retention cost statistics by industry, and where the ratio is heading. (markdown: https://www.artisangrowthstrategies.com/md/blog/customer-acquisition-vs-retention-costs-statistics-and-trends-you-should-know)

## Offerings

- [CRO Assessment](https://www.artisangrowthstrategies.com/services/conversion-rate-optimization-assessment): Structured conversion assessment for B2B SaaS funnels.
- [CRO Consulting](https://www.artisangrowthstrategies.com/services/conversion-rate-optimization-consultant): Hands-on conversion rate optimization consulting.
- [User Onboarding Optimization](https://www.artisangrowthstrategies.com/services/user-onboarding-optimization): Activation and time-to-value improvements for SaaS.
- [Website Conversion Assessment](https://www.artisangrowthstrategies.com/services/website-conversion-assessment): Conversion assessment for lead-gen and service sites.
- [Free CRO Tools](https://www.artisangrowthstrategies.com/tools): Calculators for CAC, LTV, churn, funnels, pricing ROI, and more.
- [Industry playbooks](https://www.artisangrowthstrategies.com/industries): Vertical growth content for construction, healthcare, hospitality, real estate (specialty pages under /p/...).

## Content pillars (how to read topical focus)

- **SaaS CRO & growth**: Primary authority: conversion, pricing, activation, retention for SaaS. (https://www.artisangrowthstrategies.com/blog, https://www.artisangrowthstrategies.com/services, https://www.artisangrowthstrategies.com/tools)
- **Industry verticals**: Programmatic specialty pages live under /p/{vertical}/... — search catalog tags: industries, programmatic. (https://www.artisangrowthstrategies.com/industries, https://www.artisangrowthstrategies.com/industries/construction, https://www.artisangrowthstrategies.com/industries/healthcare, https://www.artisangrowthstrategies.com/industries/hospitality)
- **Productivity / focus (secondary)**: ADHD/productivity posts are intentional secondary content, not the core CRO positioning. (https://www.artisangrowthstrategies.com/blog)

## Industries & specialty pages

- Hub: [https://www.artisangrowthstrategies.com/industries](https://www.artisangrowthstrategies.com/industries)
- Construction, healthcare, hospitality specialty guides under `/p/{vertical}/...`
- Search: `/machine/search?q=construction` or filter catalog tags `industries`, `programmatic`
- Real-estate hub is partially populated (low cite priority until filled)

## Important human pages

- [Home](https://www.artisangrowthstrategies.com/)
- [Blog](https://www.artisangrowthstrategies.com/blog)
- [Services](https://www.artisangrowthstrategies.com/services)
- [Tools / calculators](https://www.artisangrowthstrategies.com/tools)
- [Industries](https://www.artisangrowthstrategies.com/industries)
- [Products](https://www.artisangrowthstrategies.com/products)
- [Pricing](https://www.artisangrowthstrategies.com/pricing)
- [About](https://www.artisangrowthstrategies.com/about)
- [Contact](https://www.artisangrowthstrategies.com/contact)

## Do not treat as primary sources

- `/api/*` product/private APIs (disallowed in robots except machine docs above)
- `/admin/`, `/thank-you/`, confirmation flows
- URLs with `?cta_source=` / `?cta_name=` (tracking noise; use clean paths)
- Redirect aliases such as `/software/*` → use `/tools`
- Thin 'coming soon' hubs when `ai.cite` is false in catalog

## Policy

- retrieve: yes for public Knowledge in catalog
- cite: use `canonical_url` from catalog/doc JSON
- train: permitted for public content unless a future per-doc flag says otherwise

Generated for agents · 2026-10-22 · https://www.artisangrowthstrategies.com